Click farms are the farm where low-paid workers are paid to spend their days clicking on content and it has become a problem across the globe. Sometimes these farms manifest as rooms with hundreds if not thousands of phones, all at the ready for when a company or a person pays for traffic.
Click farms are very adaptable. Companies can use them for everything from acquiring LinkedIn connections to make themselves look better on the job market to influencing record labels on SoundCloud to simple web traffic. And they make millions doing so.
Motherboard reports a gigantic click farm in Thailand is latest to be caught. The click farm had over 500 cell phones and 350,000 SIM cards. The setup also included nine computers and 21 SIM card readers.
click farm rigs are so wild lookinghttps://t.co/Q00fl5UCiN
— Louise Matsakis (@lmatsakis) June 12, 2017
According to the Bangkok Post, a Chinese company gave the men 150,000 baht ($4,403) along with the phones to pull off the operation for a month. The men told the police they were operating to boost engagement for Chinese products sold in Thailand because of the low mobile phone fees. They were generating “fake” page views, likes, and shares through the social media app WeChat.