Mr.Friendly is a Dutch startup that invented a smart urinal, first spotted by The Next Web. It’s a urinal, with a small screen on top that companies can manage remotely to serve ads to customers. The Mr.Friendly urinals aren’t just dumb screens. They’re equipped with sensors to detect when you’re taking a leak, and only show you the ads then. Because it’s a smart urinal.
The company’s pitch is that the urinal is “guaranteed to capture 40 seconds of a gentleman’s attention,” noting that the best time to serve someone an ad is when that “person cannot escape doing something else, and can only focus on your message,” which I guess applies here.
Gister ging ik naar café de groene vlinder. Het urinoir kon toevallig geen verbinding maken met https://t.co/6SUZZ599Cw. Word ik hier nou gefilmd of is het alleen een sensor? pic.twitter.com/uABw2Ot3GK
— Julian Aijal👁🗨 (@Jaijal) December 7, 2017