This chart, called ‘the illusion of choice’ shows how big corporations create a chain that begins at one of 10 super companies. Next time you buy something at the super market keep in mind that ‘price competition’ between brands may be mostly a fiction – in reality just a few conglomerates control most of what is supplied.
As an example 200 billion-corporation Nestle — famous for chocolate, but which is the biggest food company in the world — owns nearly 8,000 different brands worldwide, and takes stake in or is partnered with a swath of others. Included in this network is shampoo company L’Oreal, baby food giant Gerber, clothing brand Diesel, and pet food makers Purina and Friskies.
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