11 Examples of Totally Ingenious Marketing

We found some patterns of companies that have used ingenious advertising to turn everyday products and services into hot products.

Red Bull

Taxi Mike

HBO

Marlboro cigarettes

IKEA

Harley-Davidson

Alka-Seltzer pills

Pampers

Razors for men and for women

Advertisers researched the market and came to a conclusion that men and women, obviously, have different shopping habits, with women tending to spend more on beauty products. That’s why most goods identical in their functionality, but intended for use by different genders, often cost differently as well. And razors are actually just a single example — this trend concerns almost any beauty product on the market.

Starbucks

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