The idea has to be simple and concise and should be understandable to the masses. When you look at such ads, you need no explanation or any additional information.
Leg and foot cream, Boots.
If in 35 years about 5 billion people have no potable water, are you still going to just sit there and look at it?
Come with a story and leave with another. Book exchange.
For all hair types
Garnier Fructis shampoo.
William Shakespeare in your headphones.
Whiskas cat food.
The Van Gogh Museum in Amsterdam.
Making sound sexy since 2006.
Don’t text and drive.
Free your skin. Schick razor advertisement.
Durex condoms advertisement.
Simply look smart. Ozeal optics.
What a ride!