64 Percent of Americans Own an Apple Product


A new CNBC survey suggests 64 percent of Americans own an Apple product—up from 50 percent five years ago.

Apple Watch 3

The average U.S. household owns more than two iDevices, including smartphones, smartwatches, tablets, laptop and desktop computers, and set-top TV boxes.

“I cannot think of any other product—especially any other product at a high price point—that has that kind of permeation with the public and level of growth,” Jay Campbell, pollster with Hart Research, which, along with Public Opinion Strategies, conducted the survey.

iPhone 8

Google’s Android operating system is actually more ubiquitous than Apple, capturing 80.5 percent of smartphone sales as of May 2017. And, according to market research firm Kantar, manufacturer Samsung regained the top U.S. sales spot earlier this year, knocking Apple out of No. 1.

But Google’s got a bad case of Android fragmentation—an appalling number of different OS versions running on consumer devices—leaving some consumers melting like an Ice Cream Sandwich and vulnerable to exploits.

All iOS owners, on the other hand, are guaranteed an across-the-board update with each new operating system, making the platform more user-friendly and attractive.

Apple—which recently launched the next-gen iPhone 8, Watch Series 3, and 4K HDR TV box—is undeniably pervasive, popular across all income groups, ages, races, sexes, and regions.

According to CNBC, more than half of nearly all demographic groups report owning at least one Apple product; the only exceptions are people with incomes less than $30,000, retirees, and women aged 50-plus.

apple products 2017


I—a white, middle-class, 31-year-old woman—have only two: an iPhone 6 and MacBook Air. (I sold my iPad a few years ago, and count the pre-owned Apple TV as my boyfriend’s.) Which puts me in line with folks in the south, who possess an average 2.2 devices, versus 3.7 in the west.

The wealthiest Americans, unsurprisingly, boast more than four products per household, compared with just one for the poorest.



Of the 800 respondents polled last month, a majority claim time spent on their smartphone—mostly making phone calls, sending emails and texts, and surfing social media—is “most productive and useful,” while 27 percent disagree.

“Overall, it continues to be the case that the smartphone is really helping the American worker, helping the American family be efficient with their time and really accomplish more than they could otherwise and I think people recognize and appreciate that,” Campbell said.


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