Apple Trolling Android Users Is A Thing Of Beauty


iPhone users increase every year. In 2017, tech giant Apple hit a record market value on its tenth year anniversary. The users that come from other competing backgrounds switch to iOS, which is the new tool for the promotion campaign of the company. Apple wants to invite over the current Android users.

The potential customers are inspired to take the leap, highlighting the compelling features such as superior performance, privacy, and camera quality, etc. The campaign consists of five short videos that compare the features such as Music and Photos to persuade the smartphone users to use iPhone and enjoy some awesome features. In another attempt to gain users, Apple refurbished the microsite.

Apple has cleverly created ads and the new look for the microsite to emphasize on Move to iOS app, the app that makes the data transition from Android to an iPhone easy.
Although iPhone 7 has been the best-selling smartphone in the world, over the top expectation from iPhone 8 has been a negative factor in the current sale of iPhone.


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