The 50 meters long sidewalk aims at reminding people that it is dangerous to be concentrating on your phone while walking as well. Users have their attention focused onto their phones and are prone to accidents. These accidents may range from small ones to fatalities, depending upon a number of variables.
We think the idea may very well catch on since it is becoming increasingly harder to navigate through people who are busy with their smartphones on streets. We hope to see similar idea implemented in other parts of the world as well.