The DeLorean is a famous vehicle all over the world— stainless steel body, gull-wing doors — and maybe the most iconic movie car of all time.
The company that owns the branding rights and supplies parts to the many thousand vintage DeLorean sports cars that still exist announced that it will be showing an electric concept car at the Pebble Beach Concours d’Elegance in August. It also showed a teaser image revealing the rear taillights.
The DeLorean Motor Company, which is based in Texas, started teasing the reveal early this year and started a social media campaign in February with the slogan “The Future was never promised,” which, for a car that is mostly associated with a movie about time travel.
Let’s clear things up a bit. The next generation of DeLorean is coming into focus August 18, 2022. For more information read the press release here: https://t.co/Q4Rax2aBC1 #DeLorean #DeloreanEVolved #firstlook pic.twitter.com/H0t0i4ODqv
— DeLorean Motor Company (@deloreanmotorco) April 4, 2022
This new take on the original DMC-12 (which is the actual name of the car that most people just call “The DeLorean”) will be a concept car, which is a polite way of saying “vaporware.” There’s no sign that the current DeLorean company has the money or manufacturing capacity to start making out electric versions of John Z. DeLorean’s classic coupes.
The company scored a win last year when the National Highway Traffic Safety Administration gave the green light to low-volume production of vintage replica cars, meaning there’s a better chance we get brand new replica DMC-12s before the electrified DeLorean hits the road.
That said, the DeLorean Motor Company does appear to be willing to milk this sucker for everything it’s worth. Not only is the company planning on parking its no-doubt bomb-looking EV on the lawn at Pebble Beach, but it is also planning three days of “activations and events” to generate hype leading up to the reveal. The official reveal will take place on August 18th.
But before you start dusting off your 80s-era puffy vests and Nike high-tops, it’s worth noting that DeLorean says it’s working with Italdesign, a prestigious design shop that’s owned by Volkswagen.
Not only that but the DeLorean company is headed by Joost de Vries, a former executive of Karma, the Chinese-owned automaker, which has produced gas-powered and hybrid vehicles based on IP bought from the bankrupt Fisker Automotive.