Dutch Bike Company Placing TV Pics on Packaging To Reduces Shipping Damage By 80%

Vanmoof

Dutch bike company Vanmoof started shipping orders and then they found upwards of 25% of their products were being damaged during delivery.

dutch bike company vanmoof puts tv on packaging reduces shipping damage 80 percent 1 Dutch Bike Company Puts TV on Packaging, Reduces Shipping Damage 80%

For a startup company selling a $3,000 electrified bike, the staggering costs were endangering to damage the young company.

That’s when the company’s founders came up with an intelligent solution: put a photo of a TV on the packaging and wish the carriers would handle the packages more carefully.

dutch bike company vanmoof puts tv on packaging reduces shipping damage 80 percent 4 Dutch Bike Company Puts TV on Packaging, Reduces Shipping Damage 80%

According to the company, it actually worked perfectly! And damages due to shipping have plummeted 80% ever since.

[via CNN]

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