In the post, Google focuses on the positive impact this kind of direct interconnection can have on consumers. “So that your video doesn’t get caught up in this possible congestion, we invite content providers to hook up their networks directly to ours. This is called ‘peering,’ and it gives you a more direct connection to the content that you want.” Google isn’t alone in offering this kind of peering to Netflix for free. Many ISPs across Europe have joined the Netflix Open Connect program, putting Netflix hardware in their facilities and hooking it up directly with their network. Smaller ISPs in the United States, like Cablevision, have done the same thing.