Guy Made Fake London Restaurant to the #1 Spot on TripAdvisor


The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities, and bloggers trying to get a table. The main barrier for them, however, was that it didn’t exist. Over the course of 8 months VICE’s Oobah Butler used an attack of fake reviews to get his ‘restaurant’ to the hallowed top spot on TripAdvisor.

With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah determined he had no choice but to open its doors for one night only. Here is Oobah’s journey into a fake reality that got the world’s attention.

Read Oobah’s full story on –

You can also see an archived version of ‘The Shed at Dulwich’ on TripAdvisor here.


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