Huawei’s mobile chief Richard Yu hinted this past week at a Consumer Business Group media briefing in Shenzhen that its next flagship phone, the Mate 10, will rock a “full-screen display,” nobody who knew smartphones batted an eye. Of course, Huawei’s next phone will be bezel-less because that’s how all the big phones of 2017 look.
During his talk, Yu went out of his way to mention the next iPhone, saying the Mate 10 will have longer battery life and take better photos than Apple’s device. A source points out Huawei has also decided to push up its Mate 10 release cycle to a September unveiling to directly compete with the next iPhone’s launch.
The Huawei Mate 9 and Mate 9 Pro were two excellent devices — the latter my favorite Android phone of 2016 — so if I have to bet I’d wager that the Mate 10 will be great too. When Forbes reviewed the Huawei P10 earlier this year, They gave high points to the phone overall but complained about the dated large-bezel design, so I’m glad the Mate 10 will fix this.
At the CBG media briefing, Yu also explained that Huawei will bow out of the budget smartphone market because “the margin in this is extremely low.” Instead, the company will focus exclusively on premium devices that have a higher profit margin. Huawei has been going this route for most of the last year already, positioning its phones as a high-priced premium item on par with Samsung and Apple, and it’s a strategy that has paid off. Yu said Huawei enjoyed a 36.2 percent jump in Consumer Business Group revenue for the first six months of 2017. Huawei is the top smartphone brand in China with a 22 percent market share in the country and is fast growing in Europe.