Hugh Hefner, founder of Playboy magazine and cultural provocateur who pushed sexuality into the mainstream in the 50s and helped usher in the sexual revolution of the 60s, died at his famed Playboy Mansion home in Los Angeles, Playboy has confirmed. He was 91.
According to a statement by Playboy Enterprises, Hefner died of natural causes and was surrounded by loved ones.
“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Cooper Hefner, chief creative officer of Playboy Enterprises and the son of Hugh, said in a statement.
— Playboy (@Playboy) September 28, 2017
Hefner’s legendary Playboy Mansion, a five-acre property which sits in the Holmby Hills of Los Angeles, was sold in 2016 to Daren Metropoulos for reportedly more than $100 million. The 29-room mansion measures 21,987 square feet and was the home to Hefner’s infamously lavish parties, attended by models and celebrities.
— Gene Simmons (@genesimmons) September 28, 2017
— Ron Jeremy (@RealRonJeremy) September 28, 2017
— Jenny McCarthy (@JennyMcCarthy) September 28, 2017
— Heidi Montag (@heidimontag) September 28, 2017
A legend and an icon. Who knows where we would be if it weren't for you. RIP Hef.
— Pornhub ARIA (@Pornhub) September 28, 2017