“Ikea Real Life Series” is a marketing campaign developed by Publicis Spain that uses Ikea furnishings to recreate popular living rooms from shows like Friends, Stranger Things, and The Simpsons.
Originally designed for Ikea in the United Arab Emirates, the creative campaign has recently spread like wildfire online and its success likely means more recreations to come.
In an interview with Adweek, Publicis Spain CCO Eduardo Marques says every object seen is from Ikea except for electronics and books.