Now You Can Advertise On Urinals!


Mr.Friendly is a Dutch startup that invented a smart urinal, first spotted by The Next Web. It’s a urinal, with a small screen on top that companies can manage remotely to serve ads to customers. The Mr.Friendly urinals aren’t just dumb screens. They’re equipped with sensors to detect when you’re taking a leak, and only show you the ads then. Because it’s a smart urinal.

The company’s pitch is that the urinal is “guaranteed to capture 40 seconds of a gentleman’s attention,” noting that the best time to serve someone an ad is when that “person cannot escape doing something else, and can only focus on your message,” which I guess applies here.


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