Travel Oregon chose to try something different to increase its tourism and they come up with a brilliant idea, an anime-inspired spot featuring stunning artwork of famous places in Oregon with an awesome twist.
From the iconic Crater Lake to the towering Mt. Hood and the amazing hiking trails and landscapes in between, the ‘Only Slightly Exaggerated’ animation brilliantly portrays the beautiful natural beauty of Oregon.
Written and produced by Wieden + Kennedy
Animation by Psyop & Sun Creatures Studio
Performed by Oregon Symphony
Composed by Jim Dooley