The Pokemon Company and pop star Katy Perry are cooperating for Pokemon’s 25th anniversary this year. 2021 is the 25th birthday of the original Pokemon games which was released in 1996 and The Pokemon Company is looking to commemorate that anniversary in a great way, starting with Katy Perry, according to a press release from the game company. The Pokemon company plans to join Pokemon with “another universal unifying force” in the style of music and that musical collaboration will be starred by Katy Perry.
“Headlined by pop icon Katy Perry, the star-studded program created in partnership with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pokemon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more,” the press release reads.
The Pokemon Company also said in a statement that it is working with some of the greatest names in music, “from rising artists to award-winning global superstars,” for a program which is called P25 Music. Katy Perry will serve as the “premier collaborator in the massive, yearlong music campaign.”
The Vice President of Marketing at The Pokemon Company International, Colin Palmer, said the company chose Katy Perry to serve as the headliner for P25 Music because it sees a kindred spirit to Pokemon in her, as the singer is “bright, fun, and uplifting” much like the world of Pokemon.
“Pokemon has been consistent in my life from playing the original video games on my GameBoy to swapping Pokemon TCG cards at lunch, to the adventures of catching Pokemon on the street with Pokemon GO,” the singer said. “I’ve even visited the Pokemon Cafe in Japan while on tour. It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.”