Son of China’s Richest Man Showing Off His Dog’s 8 iPhone 7

China’s wealthiest man is once again flaunting the Apple bling, posting pictures of his Alaskan Malamute, Coco, lounging with a stack of eight brand-new iPhone 7 devices.

He posted the images on his account dedicated to Coco on Weibo, China’s biggest social media platform. Wang, speaking as his dog’s voice on the account, gloats in the caption: “Not sure what people are showing off on social media about. There is nothing to show off. I was forced to take action.”