Facebook keeps on experimenting with its newsfeed and finds new ways to make the app resource hog. The new Facebook looks nothing like the first version that Zuckerberg created in 2004, which was cleaner and to the point now the app is bloated with useless features and it keeps getting new versions almost every day.
The Facebook newsfeed algorithm has consistently evolved over the years. The new addition was the Facebook reaction button. The algorithm harnesses information about your interests from the Facebook reactions to show more user specific content. Facebook is now testing different rocket ship icon, and the users seem confused about its function.
The rocket ship icon is a second News Feed that Facebook is testing. It will feature content based on your likes, dislikes, interests, and the posts popular with your friends.
Facebook said that users wants more ways to discover content on the social network and the new News Feed is being tested in response to that. A Facebook spokesperson said, “We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on the content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.”