Procter & Gamble, the parent company to Tide, announced on Friday that it plans to package and ship Tide laundry detergent products in a cardboard box that includes a twist-to-open spout.
It’s called the Tide Eco-Box and it’s been designed “to reduce the environmental impact of shipping laundry detergent in eCommerce,” a spokesperson for P&G North America Fabric Care told BuzzFeed News.
According to CNN, the new box uses 60% less plastic than shipping a bottle of detergent and will cost the company less overall to ship because it weighs less and takes up less space in a delivery truck.
The boxed tide detergent will be made available for giant online retail channels like Amazon and Wal-Mart starting in January.
— CNN Business (@CNNBusiness) November 10, 2018
And of course, there’s the whole Tide Pod ~moment~ we had to live through earlier this year — you know, the one where the government had to weigh in to remind people not to eat laundry detergent?
why did they design it like boxed wine
— Thibaut Nicodème (@TalysAlankil) November 12, 2018
Thats so much more convenient. pic.twitter.com/yIf5nXI4w3
— Nathan Wind (@king_simpleton) November 12, 2018
If they don’t want us to eat it why do they keep making it seem so delicious? First they make it look like candies and now it looks like a box of wine. Does Tide have social Darwinists making their products? #ThinOutTheHerd pic.twitter.com/hdDyHesp8N
— Alex Pierpaoli (@FistThingsFirst) November 12, 2018
Tide box wine pairs well with a nice sauteed Tide Free & Gentle for your weekly date night pic.twitter.com/5KNn1LikZs
— jake, math lover (@watislive) November 12, 2018
— Kayleigh Quinzel (@solitaryecho10) November 12, 2018
Procter & Gamble: "Don't eat laundry detergent"
Also Procter & Gamble: *makes Tide look like boxed wine* https://t.co/GbhYxloUpK
— Your Daddy (@JennMint) November 12, 2018
“We all know laundry detergent is for cleaning clothes. To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box. Whether your Tide comes in a box or a bottle, it should be stored up and away, out of the reach of children.”
So, please, do not drink detergent from the new Tide Eco-Box.
This is going to end in tears and death.
— Alex Ong • Eons Luna (@eXAKR) November 12, 2018