America was collectively broken hearted two years ago when the last of the Toys R Us stores closed its doors, and our childhood toy store “where a kid could be a kid” was no more. That didn’t last for long, though, as not too long after the closing, we started to hear the buzz about investors who were looking to get the shops coming back.
That vision is now a reality, as the first Toys R Us opened its doors at Unibail-Rodamco-Westfield’s Garden State Plaza mall in Paramus, New Jersey, with another location opening next week at The Galleria in Houston, Texas. There are plans to have 10 stores in business by this time next year.
The company teamed up with Target Stores to make this comeback happen, which makes sense when viewing the new layout of the store. Like in Target’s toy sections of their stores, the new Toys R Us is divided up into sections of favorite toy brands. But in Toys R Us, you get a hands-on experience where you can examine toys and receive direction on gift buying from the toy pros, who are there to help toy testing with kids and their parents.
Richard Barry, president, and CEO of Tru Kids, who has open their doors of the new store, was interviewed at the store’s opening, and said this of the new layout:
“We wanted to make sure that everywhere you turned in the store there was interactivity. We have an amazing number of digital experiences throughout the store, but we also have good old analog [experiences]. … Take the products out of the boxes and kids will be able to get their hands on them.”
That sounds marvelous! Check out the images below, and let us know what you think.