Why NORAD Started Tracking “Santa” During The Cold War


If you celebrate Christmas, there’s a good chance you track “Santa” in the days leading up to the holiday. It’s fun, and it’s all part of the magic and faith of the season.

Have you ever thought about how and why the practice came about, though?

It all started in 1955 with Sears store in Colorado Springs, Colorado that put out a flyer that included a phone number for children to call and speak to Santa Claus.


Image Credit: Public Domain

The number was meant to ring through to Santa’s workshop in the local Sears, but instead of reaching Toyland, children were dialing up the secret red phone of Colonel Harry Shoup at the Continental Air Defense Command, now known as NORAD.

As Shoup’s adult children later told NPR, at first he thought it was a prank.

“Only a four-star general at the Pentagon and my dad had the number,” [daughter Terri Van Keuren] says. “This was the ’50s, this was the Cold War, and he would have been the first one to know if there was an attack on the United States.”

Turns out, as Terri explained to Christopher Klein for an article on History.com, the phone number was off by one digit.

“So now the phone is ringing off the hook. [My father] called AT&T and said to give Sears that phone number and get him a new one, but in the meantime, he had to have servicemen answer the calls.”

When a small voice asked the flustered colonel if he was really Santa Claus, he quickly went into father-mode and asked the tot what he wanted for Christmas. But soon so many children were calling that Colonel Shoup had to assign airmen to answer the phones.

“The airmen had this big glass board with the United States on it and Canada, and when airplanes would come in they would track them,” [daughter] Pam says.c“And Christmas Eve of 1955, when Dad walked in, there was a drawing of a sleigh with eight reindeer coming over the North Pole.”

Rather than making the soldiers take the board down, Shoup took it one step further, calling the local radio station every hour with an update on Santa’s whereabouts, and the modern holiday tradition was born.

Today kids don’t even have to pick up the phone, of course, because they can track Santa online – the NORAD Santa Tracker even has its own Instagram page to boot.

It seems like an insane coincidence that such a small mistake could start such a heartwarming tradition.

Leave a Reply