The World’s 100 Most Reputable Companies In 2017

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Why does attention matter to global companies? According to RI, reputation and attention drive business. The higher the score a firm receives, the more likely its products are to be purchased or recommended. Respondents also said they would be more likely to say positive things about or even work for a given firm.

Some of the biggest movers on this year’s list include ABInBev, the world’s largest beer company with brands like Budweiser, Corona and Becks. The company jumped 4.5 points and landed at 72nd place. Bosch climbed 4.4 points and broke into the top-10, nestled in sixth place, right behind Google.

Rank         Company                   RepTrak Pulse Score

1 Rolex 80.38
2 LEGO Group 79.46
3 The Walt Disney Company 79.19
4 Canon 78.28
5 Google 78.22
6 Bosch 78.13
7 Sony 77.74
8 Intel 77.74
9 Rolls-Royce Aerospace 77.66
10 Adidas 77.27
11 Microsoft 77.12
12 BMW Group 76.93
13 Michelin 76.75
14 Levi Strauss & Co. 76.70
15 Nike, Inc. 75.74
16 Nintendo 75.72
17 Ferrero 75.45
18 Amazon.com 75.33
19 IBM 75.29
20 Apple 74.94
21 Philips Electronics 74.94
22 3M 74.82
23 Barilla 74.74
24 Cisco Systems 74.72
25 Colgate-Palmolive 74.64
26 Visa 74.54
27 Daimler 74.52
28 Giorgio Armani 74.44
29 Goodyear 74.40
30 Bridgestone 74.12
31 Mastercard 74.12
32 Pirelli 74.11
33 Caterpillar 74.06
34 Toyota 73.98
35 Panasonic 73.88
36 HP Inc. 73.73
37 The Estée Lauder Companies 73.71
38 Danone 73.54
39 BBC 73.50
40 Netflix 73.35
41 Whirlpool 73.30
42 Emirates 73.29
43 Hugo Boss 73.27
44 Johnson & Johnson 73.27
45 Ralph Lauren Corporation 73.20
46 L’Oréal 73.18
47 Siemens 73.14
48 Honda Motor 73.13
49 Boeing 73.02
50 Hilton Worldwide 73.00
51 Airbus 72.96
52 The Kraft Heinz Company 72.90
53 DHL 72.85
54 Nestlé 72.63
55 FedEx 72.59
56 British Airways 72.59
57 Kellogg’s 72.48
58 IKEA Group 72.46
59 Heineken 72.41
60 Fujifilm 72.32
61 Procter & Gamble 72.30
62 Hershey Company 72.28
63 LG Corporation 72.05
64 Oracle 71.90
65 SAP 71.86
66 Campbell Soup Company 71.86
67 Xerox 71.67
68 Dell 71.60
69 Ford 71.42
70 Samsung Electronics 70.98
71 General Electric 70.98
72 Anheuser-Busch InBev 70.90
73 Electrolux 70.87
74 Unilever 70.84
75 Toshiba 70.74
76 Nokia 70.71
77 Air France-KLM 70.63
78 Virgin Group 70.62
79 UPS 70.61
80 Nissan Motor 69.95
81 Hitachi 69.95
82 The Coca-Cola Company 69.53
83 eBay 69.30
84 Bacardi 69.22
85 PSA Peugeot-Citroën 69.15
86 LinkedIn 68.82
87 Groupe Renault 68.71
88 Sharp 68.65
89 American Express 68.36
90 Fujitsu 68.14
91 Ericsson 67.99
92 Zara 67.76
93 PepsiCo 67.71
94 ING 67.46
95 Starbucks Coffee Company 67.36
96 General Motors 67.28
97 Delta Air Lines 67.11
98 FCA (Fiat Chrysler Automobiles) 66.58
99 Hyundai 66.12
100 Volkswagen 64.73
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